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Advanced Amazon PPC & AMS Workshop

Conducted by Sean Smith & Taylor Benterud


Date and Time: 17th April, 2018, 2-5pm


Description

During this workshop Sean Smith and Taylor Benterud will be sharing the Amazon PPC and AMS tactics their companies use to manage 7 and 8 figure Amazon businesses.
 
The goal of this workshop is for advanced Amazon sellers to understand how to use Amazon PPC and AMS data to understand their market and make inventory decisions.
 
A laptop is required since we’ll be creating and optimizing your Amazon PPC & AMS campaigns during the workshop. Additionally, access of Excel and / or Google Sheets is necessary as well.
 
Sean is going to cover how to formulaically decrease Amazon PPC ACoS without decimating sales into oblivion. This will ensure you maintain cash flow as you scale and deal with the volatility of seasonality.
 
He will uncover how to find new keywords as well as advanced methods to calculate the starting bids.
 
Implementation of his methods mean nothing without measuring the effects of these changes. Sean will also bust out how he measures PPC data at the SKU level and implements metrics like AOV (average order value) which are not supplied by Amazon.

Finally, Sean will cover proper campaign setup and how to use nomenclature to scale PPC.
 
Taylor will be going over how you can set up your AMS campaigns to immediately start generating you sales at a profitable ACOS, he’ll go over a secret tactic on how to setup a Super URL in your Headline ad that will boost your organic rank for the desired keyword you want, and he’ll be going over the best way possible to segment your keywords and setup your headline ad landing pages for success.
 
Attendees should be fully prepared to have fun and get some work done.


Requirements:

  • Laptop

  • Amazon Search Terms report

  • Amazon Campaign Performance report

  • Product profit margins

  • Microsoft Excel and/or Google Sheets

Advanced Facebook Strategies to Supercharge Your eCommerce And Take Back Control From Amazon
Conducted by Zack Franklin

Date and Time: 17th April, 2018, 2-5pm

Description

This workshop is for you if you want to become a real business, grow your customer list, and have a dependable source of customers outside of Amazon. If you want real control over your business, you can’t depend on Amazon, because Amazon looks at your customers as their customers.

Amazon has taken even more steps to limit buyer-seller communication and relationships, Facebook is one of the best tools to take control of the customer interaction and boost your Amazon sales.

In this workshop with Zack, you will:

  • Learn how top sellers are using Facebook to build a repeatable process to make any product an instant best seller

  • Learn how to use Facebook’s data to find out exactly who your real customers are and how to reach them

  • Discover how to steal potential customers from other groups and market to them

  • Know how to create a successful Facebook Group – the best free traffic source there is and how to keep it active

  • Create your first Manychat sequence and use it to launch products, get reviews, and upsell your current customers

  • Understand the basics of Facebook Paid Advertising and some tips and tricks to avoid burning money

  • Learn how to create ads and basic videos for your products

  • Track your campaign results for Amazon using a Facebook feature none of the “gurus” are talking about

Requirements

  • Laptop

  • A business Facebook page

Beginners Workshop: How to Start Selling Online

Conducted by KJ Robinson & Tim Arrington

Date and Time:
Session 1: 17th April, 2018, 2-5pm
Session 2: 19th April, 2018, 3.30-6:30pm


Description

This two-part beginners workshop starts one day before the actual Summit, so participants can get a crash course and maximize their learning in the next 3 days. The workshop will incorporate a 'field trip' and product research at the co-located trade shows, and will follow up with a second session on the afternoon of 19 April.


17 April:
  • Spy Kitty - What should I sell?
  • Sourcing - Where and how do i get it?
  • Private label secrets - How do I make it mine?
  • How do I look the part? Preparing for success

19 April:
  • And the survey says - Product round table
  • Working with the 800-pound gorilla
  • Secrets to success with Amazon
  • The devil is in the details - Logistics, contracting and importing